Choose a domain name that represents your business and the products and services you offer Domain names can be up to 63 characters, but try to create the shortest domain name that is most recognizable to your audience Incorporate a popular keyword into your domain name The easier your domain name is to pronounce, the easier it will be to remember Dashes work well if you want to create a domain name that is unavailable, i.e. www.your-own-domain.com (they also show up higher in search engines) Purchase domains that are spelled similar to yours and redirect them to your main domain Get the whole package for you domain extension: .com, .net, .info, .biz, .org
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